FanDuel Casino has secured a partnership with content creator Vegas Matt to educate players on casino games and responsible play.
Through the deal, Vegas Matt will produce exclusive content showcasing FanDuel Casino across his social media channels, which includes remote streams highlighting and educating players on the operator’s games, giveaways and responsible play tools.
The operator’s partnership with Vegas Matt comes as its parent company, Flutter Entertainment, continues its preparations towards listing on the New York Stock Exchange later this month on January 29.
“Vegas Matt is a talented content creator with a passionate casino following that can help us engage with new and existing customers through various content forms,” commented Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino.
“We look forward to Vegas Matt bringing the fun and entertainment he brings to his content by showcasing FanDuel Casino and everything we have to offer. Vegas Matt will help us reach new audiences and provide them with engaging casino content available on our platform.”
Vegas Matt’s content with FanDuel will be presented across his YouTube, TikTok, Facebook and Instagram profiles. The content creator will also participate in exclusive FanDuel Casino customer events.
Flutter noted within its recently published fourth quarter trading update that FanDuel Casino performed well over the past few months, with revenue rising by 49 per cent YoY CC with continued market share gains to 26 per cent, up five points YoY.
FanDuel Casino is available in the US states of Connecticut, Michigan, New Jersey, Pennsylvania and West Virginia.
Vegas Matt added: “I couldn’t be more excited to partner with FanDuel Casino. I look forward to introducing our amazing audience to FanDuel Casino and showcasing the games people can play that range from slots to blackjack, roulette, and so forth available on their platform.
“I can’t wait to spotlight all the unique offerings, such as daily jackpots and exclusive games available only on FanDuel Casino, and help customers better understand how they can enjoy their favourite games online.”
