ESA Gaming expects to perform ‘immensely’ with Betway in Africa


ESA Gaming praised Betway’s global presence amidst a deal to bring its content to the operator’s African online casino platforms. 

Targeting integration in Tanzania, Nigeria, Mozambique, Zambia and Malawi, ESA Gaming has offered Super Group-owned Betway a tranche of online casino content, including proprietary mine and crash games. 

Thomas Smallwood, CCO at ESA Gaming, stated: “Betway is a brand with a large global presence and we’re delighted to expand across Africa with this latest partnership. Our products have been immensely well received across the continent and we look forward to bringing our games to Betway’s player base.”

Betway players across the aforementioned African markets will gain access to an initial assortment of ESA Gaming hits, suggesting that further titles may be added to the partnership as it develops. 

The supplier highlighted that Africa is a ‘key target’ for expansion, with the company expecting its portfolio of ‘lightweight’ titles to become popular due to varying mobile connectivity speeds across the continent. 

Laurence Michel, CEO of Betway in Africa, added: “ESA Gaming’s mobile-friendly portfolio continues to resonate well with players across the continent and we’re very pleased to launch their top-performing titles to our customers in five of our key markets in Africa, further enhancing our offering with unique and popular content that we know our customers will enjoy the experience of playing.”