Barry Mahon to focus on business expansion as Imagine Live’s CCO

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Imagine Live has announced a new addition to its senior leadership team with the appointment of Barry Mahon as Chief Commercial Officer.

Mahon will be responsible for development, business relationships and revenue management, helping the live casino provider with its commercial strategy and growth.

Commenting on his appointment, Mahon said: “Imagine Live, a company that truly values its customers and places them at the heart of its operations, has proven itself to be a customer-centric focused provider in its operational studios and product and game development. 

“This unwavering commitment to our customers will continue to guide our strategies and decisions.”

Mahon brings over 30 years of experience to Imagine Live, having held senior leadership positions in commercial and operational across the land-based casino industry and online, as well as live-streaming casino product knowledge.

The new CCO stated that he joins Imagine Live as the business undergoes a scale-up and expansion, which includes game titles such as the Robin Hood-themed Robin The Fair launched in February earlier this year.

“I join Imagine Live at an exciting time in the scale-up and expansion of the business,” noted Mahon. 

“We are not only opening more live dealer studios but also introducing innovative new live game formats such as Robin The Fair and Dynamite Roulette to service the growing demand across regulated markets in Europe and further afield.

“Our continued focus shall be to deliver a premium live gaming experiences with high player engagement and revenue growth, including key account management and partner relationship development.”