Three experienced gaming executives – Kelly Kehn, Sue Schneider and Paris Smith – have launched Defy the Odds, a startup launchpad to assist the next generation of gaming entrepreneurs.
Centred on the belief that “fresh perspectives and bold ideas will define the future of gaming”, Kehn, Schneider and Smith will combine their decades of experience with Defy the Odds to help connect gaming entrepreneurs with mentors, investors and partners through a collaborative community.
Identifying and supporting emerging talent, with a focus on underrepresented founding teams, the launchpad aims to provide startups with resources, connections and skills to succeed in the gaming industry, from seed funding to strategic partnerships.
Kehn commented: “The gaming industry is at a pivotal moment, where innovation is more critical than ever. We see incredible potential in founders who bring new energy and ideas to the space, but need the social capital and support on navigating the nuances of the sector.”
Defy the Odds offers tailored support to help startups at any stage, in addition to meeting their specific requirements, connecting them with industry experts and peers to share knowledge and experiences.
The launchpad is actively seeking to connect with founders to help the next generation of gaming entrepreneurs reach the next level, turning “groundbreaking concepts into market-leading products”.
“Our goal with Defy the Odds is to uncover the next big ideas in gaming and help them thrive,” stated Schneider.
“We believe that by supporting a diverse range of founders through our network, we will bridge innovation with opportunity and push the boundaries of what’s possible in this industry.”
Smith added: “In an industry that’s constantly evolving, understanding the trajectory of where gaming is headed is crucial.
“Defy the Odds is focused on identifying founders who not only have innovative ideas but also a deep understanding of how to create products that resonate with the market’s future needs. We’re committed to helping these entrepreneurs shape the next generation of gaming experiences.”