Chelsea Football Club has scored a new collaboration with online sports betting and gaming brand Betway to become the club’s long-term Official European Betting Partner.
The agreement will see Betway and Chelsea unite in their ambitions to elevate fan engagement through the creation of content, exclusive experiences and a myriad of further activations off the back of the link.
Casper Stylsvig, Chief Revenue Officer at Chelsea Football Club, said: “We are really pleased to welcome Betway as our Official European Betting Partner. Their commitment to creating engaging and memorable experiences for fans aligns perfectly with our values at Chelsea.
“This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.”
The online betting and gaming company’s branding will feature on the LED advertising boards surrounding the pitch during all domestic matches, enhancing its visibility to millions of fans globally.
Neal Menashe, CEO of Super Group, added on the deal: “We are incredibly proud to partner with the two-time UEFA Champions League winners and the five-time Premier League champions. An amazing achievement. Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways. We are super excited to work alongside this club.”
It continues a flurry of Premier League partnerships for Betway having previously agreed deals with Nottingham Forest and Manchester City prior to the start of the 2024/25 campaign.
Menashe emphasised after the Forest deal was announced that “Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content”.
