Betway has continued to grow its partner portfolio after securing a deal to become the global betting partner of Italian Serie A club Bologna FC 1909.
Through a long-term agreement, the Betway brand will be featured virtually on LEDs around the football club’s pitch at the Stadio Renato Dall’Ara, alongside offering customers VIP tickets and exclusive experiences such as meet and greets and play-on-the-pitch opportunities.
In addition, the online sports betting and gaming brand of Super Group will provide an in-depth code of conduct and responsible gaming training to all Bologna players and staff, complementing the club’s existing efforts by covering regulations, education on gambling-related harms and the available tools and support.
“We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles,” commented Neal Menashe, CEO of Super Group.
“With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.
“Our collaboration will strictly follow industry marketing standards and emphasise responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”
Bologna joins a list of football clubs that have secured a partnership with Betway in recent months, including the Premier League’s Nottingham Forest and Manchester City.
Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, added: “We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters.
“Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”