When looking to launch and run an online casino, potential partners might encounter various problems and obstacles, such as struggling to obtain licenses and curating a portfolio of high-quality casino content. White-label solutions give business owners the tools and services they need to establish themselves in the iGaming industry, even without first-hand knowledge or experience.
iGATE is a premier white-label software provider that adopts a boutique approach to ensure that clients can launch a casino that fits their exact needs. This philosophy sets the company apart, as it prioritises client communication and actively collaborates with each partner to tailor and personalise its offerings.
What Is a “Boutique” Approach?
iGATE treats each client with individual care. The team utilises its decades of experience in igaming, business and regulatory environments to identify client pain points and help solve them. iGATE provides the infrastructure and services businesses need to acquire the necessary casino licenses, host various high-quality games and grow and maintain a loyal player base.
The boutique approach is at the core of the company’s values. Standardised turnkey solutions are plentiful, and a quick search will yield hundreds of results, with competitors all vying for market share. However, iGATE’s bespoke services require specialised experience, resources and skills to make the client’s vision a reality.
iGATE’s Offerings: Content and Infrastructure for New Casinos and Sportsbooks
iGATE’s main product is its casino and sportsbook platform, which gives partners access to slot games from the best game developers, as well as classic table games and live sports odds. A study showed that 63% of gamers preferred playing at online casinos to retail, meaning popularity is skyrocketing, leading to new and growing audience segments for businesses to capitalise on. By having the best content available, new online casinos have a better chance of establishing a positive presence.
Art and design are crucial for players, as an online casino’s aesthetics is what newcomers interact with first. UX/UI is an integral part of an online brand. If the player can navigate the site without confusion, deposit easily, play their favourite games or bet on sports easily, then they’re more likely to return and become loyal customers. iGATE’s design team customises the base software template with the client’s vision in mind and collaborates with them to create an ideal end product.
Currently, iGATE has integrated over 14,000 games from 140 high-quality game providers, with the number constantly growing to accommodate niche gaming categories, improved classic games and player-favourite slots. For its sportsbook offerings, there are 1,000,000+ odds on live sporting events, 8,000,000+ eSports odds and 800,000+ pre-match events.
Managed Services to Support iGaming Business Operations
Unlike a standardised turnkey solution, iGATE continues to support its clients and offers the technical infrastructure to succeed. The company helps partners start their online casinos by providing technical assistance with the initial software setup.
Partners can then rely on iGATE’s comprehensive suite of managed services to help with day-to-day operations. The company offers 24/7 customer support in 20 languages, which will increase brand authority and trustworthiness as players can communicate with the casino’s support team to resolve issues and complaints swiftly.
To help manage customer relationships and VIP players, clients also gain access to iGATE’s CRM system to manage personalised player rewards, promotions and geo-based VIP segments. These services allow clients to analyse user behaviour and actions, create data-driven strategies and take decisive action.
iGATE enhances partner security and helps protect operations with KYC and fraud prevention services. The company utilises real-time risk assessment and automated document verification from a trusted provider to ensure all users are verified and that business operations comply with updated regulations.
Lastly, the experienced team helps formulate player acquisition and retention marketing strategies. This includes regional promotions, special game-related events and unique gamification mechanics that boost player engagement. However, these marketing services also include social media plans, SEO and content marketing.
Identifying Relevant iGaming Trends
To differentiate itself in a competitive iGaming environment, iGATE relies on its team’s expertise and knowledge to identify trends and implement them strategically. For example, its white-label solutions have been fully compatible with mobile and designed for smartphone devices since its inception, quickly understanding that the future of gaming is in mobility and portability.
Payment complications are a common pain point for casino operators and players alike. To navigate this, iGATE provides clients with 150 payment provider options that allow them to scale globally with fast, secure and local payment gateways.
An iGaming trend that’s becoming increasingly commonplace is unique gamification mechanics that increase player retention and engagement. Examples of these mechanics might include creating game leaderboards that reward the top players, organising tournaments based on how much they stake or personalising promotions. The iGATE team collaborates and strategises with the client to brainstorm these acquisition and retention strategies.
What’s next for iGATE?
iGATE’s CEO, John Foster, follows an ambitious growth philosophy by developing the company’s partnership network and attending industry events. iGATE anticipates a busy Q3 and Q4 to finish the year, as it has three more major events to participate in before the new year.
The team has a busy schedule and will attend SiGMA Budapest, the SBC Summit and SiGMA Europe. At these conferences and events, iGATE will be exhibiting and showcase its white-label solutions, share successful case studies and demonstrate its offerings live.