EveryMatrix is looking to improve its product strategy with the appointment of Kevin Furlong as its new Group Chief Product Officer.
Reporting to Group CEO and Co-Founder Ebbe Groes, Furlong will be responsible for EveryMatrix’s product strategy across its multiple business units, leading all product design, delivery and output, collaborating with business unit CPOs to ensure the best possible results for its global customers and partners.
Commenting on his new role, Furlong said: “I’m delighted to join the EveryMatrix management team and focus my attention on some of the best products in the industry today. The business is on a rapid growth curve and we have some ambitious but achievable plans to come which I’m excited to be part of.
“My role is to bring all our products together to give our customers and their players the best possible experience. We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge and expertise we have at our disposal within the Group.”
Furlong brings over 20 years of industry experience to EveryMatrix, with knowledge in product development, online business management and large-scale technology mergers.
Having previously worked in senior roles at the likes of Entain, GVC, Bwin and Paddy Power, Furlong will operate across EveryMatrix’s modular casino, sports, platform, affiliate and payments products, including CasinoEngine, OddsMatrix, GamMatrix, PartnerMatrix and MoneyMatrix.
Groes added: “EveryMatrix aims to service the largest and most discerning operators on the planet. More than two-thirds of our revenue is generated from tier-one operators today. To do this successfully, we must constantly improve the talent inside the company.
“Kevin has outstanding industry experience working with some of the largest operators, so we’re naturally delighted to have someone of his calibre join us as we continue to accelerate our growth. Kevin will be instrumental in developing an even better experience for all our customers.”
Last week, EveryMatrix confirmed the supplier had made a public offer to acquire all shares in Fantasma Games AB for SEK 59 (€5.21) in cash per share with a total cash consideration of SEK 209.8m (€18.5m).