LeoVegas Group has unveiled a new in-house gaming studio, LeoVegas Studios, which will leverage player data to create tailor-made slot games to player trends and preferences.
Group-exclusive titles will be developed by LeoVegas Studios, giving the operator “complete creative and technological” control over its igaming offering, with the studio’s debut title – Where Pigeons Dare – set to be released on 25 September.
Led by Mats Andersson, Game Producer and former Creative Director at Light & Wonder, the development of games will be tailored to meet the operator’s player preferences using player data.
In turn, LeoVegas has stated that this will help the studio “create games that adapt to evolving player tastes while supporting broader customer acquisition strategies”, offering a personalised experience across various markets.
James Ford, Director of Gaming at LeoVegas Group, commented: “LeoVegas Studios is a fantastic addition to the Group. With enhanced creative freedom and technical control, we are now positioned to forge our own path and develop exclusive, innovative games that align with our vision and meet our players’ evolving needs.
“Where Pigeons Dare is just the beginning — our future lineup will continue to captivate and push the boundaries of entertainment.”
Described as “a medium volatility cluster pay slot game featuring wild modifiers, progressive multipliers and buy bonuses”, Where Pigeons Dare will be the first of four planned releases by the studio in 2024, followed by six more titles next year.
