SOFTSWISS has revealed the perceived importance of Artificial Intelligence in the online gambling sector by publishing its iGaming Trends 2025 Report.
Within the survey, the igaming solutions provider found that the importance of AI and Machine Learning was rated as 8.2 out of 10 by the survey’s respondents, made up of igaming stakeholders.
The latest of SOFTSWISS’ annual report on future trends within the igaming industry pinpointed 15 major trends for 2025, covering pillars of technology, regulation, marketing and business development.
The data curated findings from a survey conducted with brands within the igaming industry, while also drawing on extensive media research and statistics from SOFTSWISS’ Game Aggregator solution.
“Understanding the trends shaping the future of igaming is essential when planning next year’s strategy,” commented Valentina Bagniya, Chief Marketing Officer at SOFTSWISS.
“As a leading industry expert and trendsetter, SOFTSWISS recognises these emerging directions and takes responsibility in offering a visionary iGaming Trends 2025 Report for the needs of the whole community.”
Looking further into the technology section, research company Splunk found that 36% of cybersecurity professionals involved with the survey ranked AI-powered attacks as a top threat for the industry, stressing the need for solutions providers to invest in AI-powered threat detection systems.
Under the regulation section, fragmentation was identified as a key issue due to individual regions introducing ‘increasingly specific compliance requirements’ that span across various sectors, such as compliance and player protection.
This notion caused the report to address the need for companies within the igaming industry to ensure they can adapt swiftly to regional differences.
According to the report, brand awareness will be ‘essential for long-term growth’ in 2025, with igaming companies needing to ‘create a clear association with a trusted name in online entertainment’ for success in driving visibility and player loyalty.
The iGaming Trends 2025 Report’s participants identified influencer partnerships, affiliate marketing, SEO and paid advertising as the key marketing channels for 2025.
SOFTSWISS also pointed out that SEO offers the highest ROI amongst other digital marketing techniques with 29%, according to research from Contentoo.
Moreover, SOFTSWISS’ report identified mergers and acquisitions as a ‘significant trend’ for business development within the igaming industry that is sure to continue into 2025.