Jessie Sale is an experienced sports journalist and content creator with a background in reporting, digital media and betting-related coverage. She previously worked as a Sports Business Journalist at SBC, where she covered developments across sports, betting and the wider gambling industry, producing clear and engaging content for an industry-focused audience.
Now working as a Content Creator and TikTok Lead at Paddy Power, Jessie applies her journalistic skills to short-form and social-first content, combining storytelling with audience engagement. With a first-class degree in Broadcast Journalism from the University of Salford, she brings strong editorial judgement, on-camera confidence and a deep understanding of sports media to her work.
