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Leander Games has developed its first original game, Afterlife: Inferno, in partnership with developer and former affiliate Ian Sims.

The title has fantasy theme and is loosely based on Dante’s Divine Comedy.

Steven Matsell, chief executive at Leander, said: “Afterlife: Inferno is designed by an expert slots player to appeal to other players who like high-variance games with the potential of massive multiplier wins.

“In partnership with Ian, we have brought together the right maths model and the right hit rates for a specific demographic of player.”

Sims said that he always felt more could be done to attract players to new games. “You see so many games that come out and I would say that 90 per cent are standard fodder
and copies of old slots,” he said.

“Most of them don’t try and connect with players like me and captivate us with the right mechanics.”

Sims said the game had also been market tested on the streaming channels including YouTube and Twitch. “It is very rare for a new game to grab your attention and make you want to gamble,” he added.

“The main reason you would try a new game is because of how other players are reacting to it. That is why streaming is quite interesting. People can see what the new games look like. Players look for the potential but also the entertainment value of a new game. You don’t get that by just looking at a picture and a theme.”

Afterlife: Inferno is already live with PokerStars, Betsson, Videoslots and SlotsMillion.

Slotsmillion CEO Alexander Tomic said: “The fact that Afterlife: Inferno was developed with player input is very interesting to us and makes perfect sense.

“We are seeing a lot of innovative slots coming through but innovation doesn’t necessarily
equate to engagement. We think Leander may be on to something – after all, a game that
understands how to engage the player will ultimately benefit everyone from the player to
the casino and the developer.”