Copyright: tashatuvango / 123RF Stock Photo

The Stockholm-based gaming group MRG, home to online gaming brands including Mr Green and Redbet, has submitted its applications for licences to offer igaming in its native Sweden.

As the nation’s nascent regulated online gaming market begins to take shape, MRG is seeking to add Sweden to its existing markets in Italy, Latvia, Malta and UK, as well as its casino licence in Denmark and sportsbook licence in Ireland.

In Sweden, MRG’s subsidiaries Mr Green and Evoke have applied for licences, with the applications covering Swedish sites including Mr Green, Redbet, Vinnarum, Bertil and MamaMiaBingo.

In a statement, the company said: “The Swedish rulings have extensive requirements on responsible gaming. Ever since its foundation 10 years ago, MRG has focused on responsible gaming and the concept of Green Gaming.

“Today, Mr Green offers its casino customers a predictive Green Gaming tool. The tool gives the customers opportunities to control their playing and Mr Green can adapt its customer communication to their risk levels.

“Finally, Sweden has become a regulated market,” added Per Norman, CEO of MRG.

“We are looking forward to continue to offer Swedish customers a superior experience in a Green Gaming environment”.

The overhaul of Sweden’s outdated gaming legislation has led to the introduction of the new Swedish Gambling Act in place of the 1994 Lottery Act and the Casino Act of 1999.

The country’s Cultural Affairs Committee said of the new regime: “The aim is to create a gambling market with high consumer protection, high safety in the games and clear conditions for operating on the market through a licensing system where we open up the Swedish market for serious operators who want to take part and be responsible. Therefore, we close the system for actors that are not serious.”

It is anticipated that the new act will be Europe’s highest standard of gambling policy.