Copyright : inhabitant / 123RF Stock Photo

Malta headquartered Gaming Innovation Group has detailed the latest development regarding its in-house game studio, after being granted approval to supply titles to B2C operators within the UK.

GiG has received the green light under its B2B licence from the UK Gambling Commission, complimenting its existing software and B2C licenses within the region.

Through this new development the company is to be able to offer its new games services to its existing white label customers, in addition to external brands operating within the UK market.

Mathias Larsson, managing director at GIG Games, explained: “We are thrilled to announce this news so early in our journey with GiG Games. Normally, a game provider enters one market at a time, however, with our strength from being a division within GiG’s ecosystem, we are able to enter multiple regulated markets at the same time.

“Regulated markets are the future of our industry, and it is part of our core strategy to be present in every regulated market.  

“The UK market is one of the most competitive in Europe. With our partnership with Jade Rabbit, we have the expertise to build games that will be built primarily for the UK market, we are confident our games will be successful. We have seen the market welcome our first game in a positive way.”

The organisation’s relationship alongside Jade Rabbit debuted last month, which will see a number of games be built directly onto the GiG Games platform.

An expectation of the first half of next year has been set for the first launch as part of the six game contract, with the studio stating an expectation of four games in total to be launched during 2019.

Stephen Calvert, CPO at Jade Rabbit Studios, spoke at the time of the announcement: “We’re thrilled to announce this six game agreement, which is a testament to the capabilities and potential of Jade Rabbit.

“A partner such as GiG provides a fantastic opportunity for us to work with multiple brands across many markets to develop truly innovate slots, and we look forward to our first launch in H1 2019.”