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Swedish slots specialist Quickspin, part of the Playtech Group, has launched its latest player loyalty tool, Quickspin Challenges.

A customer retention tool available to operators, Challenges creates an additional level of game-play on top of Quickspin’s existing slot titles.

Engaging and immersive, Challenges is a mini-game displayed overlaid on each slot, with the extra level of game-play fuelled by the outcome of spins from the main game.

The player must aim to guide an in-play character through a maze to a final prize, enabling participants to unlock prizes as the path through the maze is generated.

Daniel Lindberg, CEO of Quickspin, said: “We are absolutely delighted to launch Quickspin Challenges. We’ve designed the retention tool to offer some extra excitement with our slots and hope that it will give our players the chance to enjoy playing them that extra bit more.

“Challenges will add another layer of entertainment on top of your usual gaming experience. Gamification is the future of our industry, and we’re proud to be at the forefront of this trend. Stay tuned for lots more exciting developments from us in 2019.”

Challenges has so far been launched on Quickspin titles Dwarfs Gone Wild and  Goldilocks and will soon be available on all the developer’s games.

Founded in 2011, the company was acquired by Playtech in March 2016. The developer is licensed in multiple jurisdictions.