King Casino, the new online casino brand from Fortuna Gaming, developed in partnership with Aspire Global, goes live today.

Scott Manford, CEO of Fortuna Gaming, said: “We have gone for a slightly more fun take on the ‘king’ theme, rather than the more traditional, royal and regal approach other online casinos have adopted.”

He continued: “We are over the moon with this brand and we think it has the gravitas to compete with the other power brands in the casino niche.

“We’ve wanted to launch this brand for a long time and chose Aspire Global to partner with on this project because of the global reach and aligned ambitions and aspirations.”

Manford added: “We think this brand will resonate in many countries across Europe and further afield. We are looking forward to working with Aspire going forward in order to grow the brand in regulated markets across the globe.”

The partnership with Aspire Global is not the first – the two have previously teamed up to launch Slotzo, an online brand with a clean and uncluttered design intended to offer players the full casino experience.

Take a look at King Casino here