William Hill has launched mobile sports betting in Iowa, following The Hawkeye State becoming the eleventh to enter the US sports betting landscape last week.
Lauded as “a great day,” the online launch makes Iowa the fifth to do so, with players now able to utilise the William Hill Iowa sports betting app across iPhones, iPads, and Android devices.
The firm, which unveiled plans to roll-out its 143rd US sportsbook and make initial footsteps into Indiana alongside Tropicana Evansville yesterday, states that after filling out the steps within the app, guests can visit a William Hill Iowa sportsbook to complete registration and make their first deposit.
William Hill recently opened four sports books in Iowa at Prairie Meadows Racetrack and Casino, Lakeside Hotel and Casino, Isle Casino Hotel Bettendorf and Isle Casino Hotel Waterloo.
Joe Asher, CEO of William Hill US, said of the latest development:“We know Iowa sports fans are looking for both an in-person sports betting experience as well as the convenience of betting on their mobile devices.
“The William Hill Iowa app gives our customers the ability to access our full sports betting menu from anywhere in the state.
“Our team has worked tirelessly over the last few months to get the platform up and running, and we’re proud to be the first sports betting company to do so.”
Amongst those entering sports wagering in the Hawkeye State on its first day of operation were the Kambi powered Ameristar Casino Council Bluffs, as well as the Catfish Bend Casino which entered a multi-year agreement with PointsBet.
Furthermore Bet.Works made its first move into US sports wagering through Rhythm City Casino Resort and Riverside Casino and Golf Resort, owned by Elite Casino Resorts, which is to also facilitate the future entry of Betfred USA through its Grand Falls Casino and Golf Resort property.