Switzerland’s Grand Casino Lucerne has strengthened its igaming entity within the nation after announcing a new agreement alongside Novomatic’s interactive division, Greentube.

Building upon sustained success in the land-based environment the property launched its mycasino.ch online casino earlier this year, becoming one of the first to go live in the newly regulated market.

The integration marks Greentube’s debut in Switzerland and gives Grand Casino Luzern access to a selection of games lauded as “popular land-based classics,” as well as new online-only content for local players. 

Golden Games’ super cherry slots will also be offered exclusively by Greentube, which it states comes in line with high customer demand.

Daniel Lechner, Greentube’s head of sales, said: “The Swiss market is expected to be particularly strong for us given the familiarity of our games with local players, and we are thrilled to be among one of the first suppliers to launch in this exciting region. 

“Grand Casino Luzern’s leading position in and knowledge of the market, combined with its extensive customer base, will help us grow our brand in Switzerland and build on our land-based reputation.”

The launch comes after the successful completion of International Organisation for Standardisation audit, and initially includes over 50 titles that are already known to Swiss players in the land-based casino segment.

“As Greentube’s portfolio contains some of the most sought-after games currently in the Swiss market, this partnership will allow us to meet customer demand for popular titles such as super cherry slots and strengthen mycasino.ch’s position as the most attractive Swiss online casino,” added Wolfgang Bliem, CEO at Grand Casino Luzern

“Together with Greentube’s impressive interactive offering, the company provides an integration process which has been seamless throughout, making it a fantastic partner to help us develop our online business.”

The launch of Grand Casino Lucerne’s mycasino.ch came alongside Åland Islands-based gaming operator Paf, which is also a direct partner of Greentube for operations in Finland, Latvia and Estonia.