Mohegan Gaming and Entertainment has deployed VizExplorer’s player development solution at its flagship Mohegan Sun property, located in Uncasville, Connecticut.

VizExplorer, a provider of operational intelligence solutions for casinos, is to supply MGE’s player development team with the ability to advance its VIP outreach.

As a result of the deployment it’s stressed that the firm is striving to “better serve its valuable customers in the highly competitive Northeast market.”

The casino marketing and player development teams are aiming to develop a better understanding of real-time data and insights, in order to execute successful strategies for its customers

VizExplorer’s hostVizOps gives the casino’s team a CRM tool with mobile access to player data, real-time notifications about player activity onsite and automated task management, which can be utilised to streamline communication with, and development of, valuable players. 

“We’re really excited to start utilising hostVizOps tools and system, as it will undoubtedly enhance our communication, interaction and overall service to our growing number of guests and players,” explained Dave Martinelli, chief marketing officer of Mohegan Sun

“This new platform will provide valuable understanding and analytical insights for our host team, and we’re certainly looking forward to seeing the benefits.”

MGE joins more than 60 other tribal entities currently using the VizExplorer platform.

“We look forward to providing MGE with a proven solution that will allow its hosts to be more productive and efficient, enabling them to better build outstanding relationships with their customers, added David Patent, CEO at VizExplorer.

The developer and operator of premier global integrated entertainment resorts counts a number of global properties as part of its ever expanding portfolio. 

Alongside its premier Mohegan Sun property, MGE is the owner, developer and/or manager of casino resorts throughout the United States, including in Connecticut, New Jersey, Washington, Pennsylvania and Louisiana, as well as Northern Asia and Niagara Falls.

Furthermore, a Las Vegas debut is to soon be made pending regulatory approval, with the organisation also hoping to expanding into Greece via its Inspire Athens proposal at the Hellinikon Project.