Europe, EU

Casino software developer Playson has undergone the latest stage of its igaming footprint enhancement after unveiled a new deal alongside SuprNation.

The firm stresses that the online casino brand of the Nordic-facing operator are “indicative of Playson’s ambitious plans for expansion across Europe’s regulated markets”.

Under the terms of the agreement SuprNation players are to gain access to Playson’s entire slot portfolio, including its timeless fruit slots series, and latest releases such as Solar Queen, Vikings Fortune: Hold and Win and Clover Riches.

“Playson have a fantastic reputation in the industry for producing high quality content,” commented Rasmus Hammar, casino manager at SuprNation.

“We’re thrilled to offer our customers access to some of the most innovative games on the market and look forward to a successful future partnership.”

Earlier this month Playson lauded a new partnership alongside Global Gaming as “another impressive commercial deal,” as it continued a strategic expansion across Europe via several new operator launches in recent weeks and months.

This followed the developer being labelled a “fantastic asset” by 4stargames after expansion into Croatia was made courtesy of Germania Sport, while last month online casino and sports betting operator Betzest and Kindred Group also recruited the Playson suite.

Lars Kollind, business development manager at Playson, commented: “We’ve been hugely impressed by the work SuprNation have done over the years, and we’re delighted to have partnered with such a well-regarded operator.

“Playson is always looking to enter new markets and this deal helps us to expand further across northern Europe.”

Playson was a premium sponsor of last month’s CasinoBeats Summit, with Kollind recently taking time out look back at the event in our ‘takeaways’ series.

Addressing his post show thoughts it was stated: “This year’s CasinoBeats Summit was the first major sponsorship for us at Playson, so the experience felt rather special for the company, and understandably we were delighted to be attending the conference. The programme had something for everyone, with a diverse selection of visionary and influential speakers discussing a fascinating array of topics.

“Personally, I thoroughly enjoyed sharing the stage with such well-respected industry peers for the discussion on ‘The Search for Innovation in Gaming’. It was a very interesting debate, not everyone agreeing on where the industry lies in relation to innovation, but all reaching a consensus as to how profoundly it affects the industry.”