New Jersey beckons as Aspire Global takes Pariplay stateside via 888casino

Aspire Global has made its initial entry into the United States, as the igaming solutions provider hails a “breakthrough agreement” in New Jersey alongside 888casino.

Undertaken via its recently acquired game aggregator Pariplay, a long-standing partner of the 888 Holdings brand, the firm is to provide access to its portfolio of proprietary games, in addition to a variety of third-party titles.

Tsachi Maimon, CEO at Aspire Global, said of the agreement: “This is a significant agreement and we are very excited for Pariplay. We acquired the company with the purpose of accelerating B2B-growth and external game sales through a new sales channel outside of our own partner network. 

“Moreover, we hoped that Pariplay’s igaming license for New Jersey could act as the spearhead of our future efforts to enter the US market. Today’s news are fully in line with our M&A-strategy and we look forward to realising the full potential of this opportunity.”

Stressing that the firm is “proud” at unveiled Pariplay’s first manoeuvre into the regulated US-market via New jersey, an extensive suite of content licensed for the Garden State is to bolster the 888casino offering.

It is said that Pariplay has several other deals in the pipeline, and aims at making a big impact in the regulated igaming market in the US via establishment as “the leading game aggregator”.

“Pariplay is a long-standing partner of ours and this important agreement strengthens our relationship going forward,” added Yaniv Sherman, SVP head of commercial development at 888

“We look forward to presenting Pariplay’s leading game content to our New Jersey-audience and hope to go live soon, subject to the relevant regulatory approvals.”

Earlier this month Aspire Global finalised its previously announced €13.1m acquisition of Isle of Man-based GMS Entertainment, the owner of casino games provider Pariplay, according to the initial conditions revealed on June 28, 2019.

Securing 100 per cent of the shares of GMS Entertainment, following approval by the relevant authorities, the transaction is expected to have a positive effect on the company’s EBITDA from next year.