B2B marketing platform provider BlueRibbon Software has lauded the signing of a “landmark partnership deal” made alongside online gaming organisation LeoVegas Mobile Gaming Group.
Stressing that the partnership represent a “significant deal” for BlueRibbon, it sees the operator power a new level of engagement across its product portfolio.
Rokas Benetis, head of live casino at LeoVegas, commented on the partnership: “At LeoVegas we’re continuously searching for the new and innovative ways to build the greatest gaming experience.
“Our partnership with BlueRibbon will enable us to add new level of engagement and gamification to our existing games portfolio. Through LeoJackpot our players will have access to the exclusive jackpots while playing their favourite games.”
Through the partnership, LeoVegas will launch new jackpot-based promotions across all of its B2C products, as the company strives to gain an edge through offering players “a new layer of excitement and anticipation during gameplay”.
The agreement comes a week after Genting bolstered its gaming portfolio after entering into an agreement to purchase LeoVegas’ live gaming specialist Authentic Gaming.
“We believe that online gaming brands need to differentiate themselves and are looking for solutions to help them to acquire and retain players,” said Amir Askarov, co-founder and CEO of BlueRibbon Software.
“Because our platform is agnostic to any game or vertical, and every bet or action on any product gives players a real chance of winning a jackpot prize, operators can create unique jackpots that resonate with their player segments. We’re giving them the control they need to reach their business objectives.
“Entering into a partnership with a brand as highly regarded as LeoVegas shows that they too see the power BlueRibbon provides: Offering smaller, achievable jackpots, with winners always within their ecosystem, creates a thrilling environment that players want to be part of. We are excited to have them on board and look forward to seeing their growth.”