Casino content developer Pragmatic Play has embarked upon further European expansion after entering the Georgian market through a partnership with Adjarabet.

As a result of the link-up the operator, a division of Flutter Entertainment, becomes the first in the region to launch Pragmatic Play’s live casino portfolio.

The rebranded Paddy Power Betfair announced that it has secured the number one position in the “fast growing regulated online Georgian market” earlier this year, with the purchase of a 51 per cent stake in the firm done so for an initial cash consideration of £101m.

Tom Hutchinson, gaming director of Adjarabet, commented “I’m very happy that Adjarabet is the first and currently only operator in the Georgian market to launch the Pragmatic live casino product.

“Given Adjarabet’s market leading position in Georgia and the good quality of Pragmatic live casino, I’m sure the games will do very well for us and will be enjoyed by our customers.”

This is the latest live casino commercial agreement announced by multi-product provider Pragmatic Play, after similar integrations were undertaken with Interwetten, BetConstruct and 1xBet.

“We are delighted to have entered the Georgian market for the first time with the Flutter brand, Adjarabet,” noted Lena Yasir, vice president at Pragmatic Play.

“Adjarabet is the market-leader in this territory, and this partnership is yet another statement of confidence in our live casino product.”