Mansion Group’s global brand has unveiled the official launch of its first exclusive live casino studio in conjunction with gaming technology firm Playtech.

The new development comes a day after the latter extended a partnership with Endemol Shine Gaming, a part of global content creator, producer and distributor Endemol Shine Group, emphasising a continued focus on live variants of game show hits.

Kevin Kilminster, head of live casino innovation at Playtech, explained: “Mansion has shown a significant commitment to the live casino offering over the last 12 months, and the company’s investment in an exclusive studio space is a key step in taking that business to a new level. 

“The new dedicated space truly brings the brand to life, creating the ideal opportunity for exclusive, tailor-made promotions. We are proud to have developed a long-term successful partnership with Mansion, and are confident that a bespoke studio area will create a key new USP for both existing players and newcomers to the brand”.

Debuting on with live roulette and live blackjack, the new agreement also comes with future plans to add more, with players able to connect to the private tables instantly through a live stream.

The online operator also rolled out plans to provide players “with a unique and tailored experience, offering exclusive promotions and their own expert live dealers”.

Chris Mousdell, head of casino at Mansion, commented: “Live casino is our fastest growing product, so we’re thrilled to offer exclusive tables, dedicated to our players. We’ll be able to engage with our customers on a deeper level, offering a more personable experience through tailored promotions and our very own live dealers.”

Playtech’s aforementioned deal alongside Endemol Shine is designed to leverage a number of quiz brands within the firm’s “fast growing” live casino vertical, involving Deal or No Deal, Money Drop and The £100K Drop.