Las Vegas headquartered gaming technology organisation Scientific Games has expanded its footprint in New Jersey further still following a fresh link-up with DraftKings.
Continuing a busy month for the firm, with Scientific Games announcing the debut of its free rounds feature to operating partners in New Jersey earlier this week, further US expansion sees the launch of its igaming platform and games content portfolio with Boston-based DraftKings.
The launch gives DraftKings players access to the company’s entire library of titles available in the United States, including in-house developed and third-party games from partner studios through SG Digital’s Open Gaming System aggregation platform, part of the firm’s end-to-end OpenGaming product suite.
Scientific Games asserts that “OpenGaming ramps up the igaming experience for DraftKings’ New Jersey players with cut-through features and player-favorite content from studios across the globe”.
Dylan Slaney, SVP Casino for SG Digital, commented: “New Jersey is booming right now, and DraftKings has a strong foothold in the market. Throw our content and platform into the mix, and you’ve got a powerful combination of two market leaders that will bring players the best online gaming experiences available today.”
Earlier this month 888 Holdings bolstered the output of its 888casino entity on the Spanish market after entering a new partnership Scientific Games, before entering a new five-year technology agreement with lottery partner Baden-Wurttemberg Lotto in Stuttgart.
Last week Battle Creek, Michigan’s FireKeepers Casino Hotel has selected to partner with Scientific Games to deliver sports betting and igaming to players across the region, following recent legalisation.