NetEnt had widened the portfolio of content on the firm’s aggregation platform via three new integrations, as the firm also rolls-out a new partnership with FashionTV.
Initially launching in the latter stages of 2019, the first three suppliers outside of the NetEnt had subsequently been added to Connect with Games Inc, G and Scout Gaming Group all on-board.
“We are very happy to grow the NetEnt Connect portfolio of content,” said Rob Fell, director of NetEnt Connect. “The three suppliers whose content will now be available to operators through Connect shows our commitment of diversifying the overall portfolio. Adding scratch cards and fantasy sports complements the content of NetEnt and Red Tiger in a very good way.”
Furthermore, NetEnt has also unveiled a new link-up with FashionTV Gaming Group as it aims to develop a slot on the fashion and style channel’s song ‘I Want to be a Trillionaire’.
This collaboration sees the firm strive to actively leverage the global recognition of the FashionTV -brand and its international network, which reaches over two billion viewers.
“FashionTV has something different to offer the online casino sector – from its brand identity, its reach, the power of its global network, and its understanding of how to create engaging and unique content. Our partnership hopes to combine our unequalled ability to work with brands, with FashionTV’s sheer global recognition and marketing power.” said Bryan Upton, NetEnt director of games.
“The ‘I Want to be a Trillionaire’ song is loved by millions of fans all over the world and we look forward to bringing ‘The Trillionaire’ game, inspired by this popular song, adding a touch of glamour and bling to our industry-leading portfolio.”