Malta headquartered Gaming Innovation Group has been recruited by PokerStars, as The Stars Group brand aims to further strengthen its affiliate marketing compliance.
With plans in place to further enhance the global appeal of the PokerStars brand throughout 2020, the agreement will see GiG supply its proprietary affiliate monitoring and compliance software, GiG Comply, to PokerStars’ affiliate operations worldwide.
In a continuation of PokerStars’ efforts to stay at the forefront of responsible gaming, GiG Comply will become a key component in ensuring that members of Stars’ affiliate club, the affiliate programme for PokerStars, meet heightened advertising criteria across regulated markets.
“We work closely with our affiliates to ensure that the content delivered to their audiences is compliant and responsible, and meets the same high standards expected of the PokerStars brand,” stated Rebecca McAdam Willetts, associate director of group public relations at The Stars Group. “GiG Comply adds a new dimension to those relationships and controls, and we look forward to seeing the technology in action.”
GiG Comply’s proprietary self-service technology scans and analyses thousands of web pages to ensure affiliates continue to meet advertising regulations, as well as the standards set out by the operator.
The technology also provides detailed reports, including links, brand mentions and images, keeping the operator up to date on the content delivered to their affiliates’ audiences.
Richard Brown, chief executive officer at GiG, added: “We are very pleased to have signed PokerStars to our portfolio for GiG Comply. Assisting them in compliance efforts ensures they remain at the forefront of responsible gaming.”