Casino content developer NetEnt has unveiled a further increase of its UK-based footprint thanks to a new agreement with Betfred, following the firm’s CEO Therese Hillman stressing that it sees good conditions to deliver growth throughout 2020.
Under the terms of the new agreement, following a direct integration, a range of NetEnt titles have already been launched and are now available to the Betfred player base on the regulated market.
This follows a variety of developments rolled out by NetEnt this month, with a “groundbreaking” new community jackpot system and Scout Gaming distribution agreement followed up by the inking of a new partnership with FashionTV.
“NetEnt is and has always been known for the quality of their games. I think the upcoming roadmap looks very interesting and we look forward to offering both the classics and exciting new titles at Betfred,” said Andrew Horne, head of egaming at Betfred.
Last month, NetEnt has praised continually growing US revenue, all-time high live casino numbers and the Red Tiger acquisition which has “exceeded our expectations,” as the firm publishing its latest financial report.
Displaying a fourth quarter revenue increase of ten per cent to SEK 512m (2018: SEK 465m), of which SEK 96m was contributed from Red Tiger which was acquired by the firm in September. NetEnt’s full-year revenue was nudged forward slightly to SEK 1.79bn.
On a pro forma basis total revenues including Red Tiger decreased by 4.8 percent compared to the corresponding period of 2018 due to weakness primarily in Sweden and Norway, and partially offset by revenue in the US which “continued to grow significantly”.
“We are obviously delighted to partner up with one of the leading UK operators with their large base of dedicated players. I’m certain that the Betfred players will enjoy our games with unique features and that our tools will help Betfred grow their business within online gaming,” says Andy Whitworth, managing director of NetEnt UK.
