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Online gambling and services provider Pronet Gaming is to integrate Golden Race’s full portfolio of online and retail virtual sport content to its platform.

The deal will provide an array of operators with access to more content than ever as the platform provider continues to transform the betting and gaming industry with its tailored solution.

Bobby Longhurst, Pronet Gaming chief commercial officer, said: “Virtual sports have quickly become a must-have vertical for operators in a number of markets and we’re delighted to work with Golden Race to broaden our platform product offering.

“They lead the way when it comes to creating the most realistic and engaging virtual content in the industry and certainly have the betting markets to back up their content.” 

Golden Race’s range of virtual titles, which include football and horse racing, feature “the industry’s most authentic simulations,” and are supported by a range of betting markets.

Martin Wachter, CEO and founder of Golden Race, added: “We are always looking for a way for our content to reach more players than ever and by working with Pronet Gaming we have certainly achieved this.

“The volume of operators they work with is huge and we are looking forward to working hard and achieving our targets for 2020 and beyond with the help of our new partnership.”

Longhurst spoke to CasinoBeats earlier this week regarding the need to target new and emerging markets throughout 2020, he said: “Emerging markets give operators the chance to grow their brand and reap the rewards of offering players in these areas the best possible content available. 

“For too long operators have been complacent when it comes to working in the likes of Africa and Asia, offering them a one-size-fits-all solution which works, but ultimately falls short in terms of fully capitalising on the potential on offer. 

“Emerging markets give operators the chance to grow their brand and reap the rewards of offering players in these areas the best possible content available. 

“For too long operators have been complacent when it comes to working in the likes of Africa and Asia, offering them a one-size-fits-all solution which works, but ultimately falls short in terms of fully capitalising on the potential on offer.”