Digitain has enhanced its global portfolio with an exclusive BetShah casino and sportsbook white-label agreement, as well as a new link-up with Mediacle and igaming affiliate software MAP.

Under the terms of the deal with the former, Digitain will support and develop BetShah’s strategy to the global market by providing a customer experience, taking advantage of Digitain’s coverage of 65 sports and 7,500 leagues.

BetShah will offer odds on 35,000 live events each month with the company’s casino lobby to host an increasing portfolio of over 1,000 games from leading casino suppliers, including Novomatic, Microgaming, NetEnt and Playson.

Digitain has also announced their new partnership with Mediacle for its igaming affiliate software, MAP.

Suren Khachatryan, the CCO of Digitain, commented: “It gives us immense pleasure to have partnered with Mediacle for affiliate software. We earnestly look forward to working with a company that has highly sophisticated affiliate software, helping our partners to expand into the new markets and grow their businesses.”

“Working with a potential team that is well-grounded will undoubtedly pave the way to digital transformation.”

The partnership will help boost Digitain in the emerging markets by providing valuable gaming services to all its partners worldwide. 

The Mediacle Affiliate Platform software is built on cloud-based technologies which offer tacking parameters with a fully customised user-interface. The reporting and tracking suite helps affiliates monitor, analyse and introspect on the performance statistics.

Santosh Jain, the CEO of Mediacle, said of the agreement: “We are delighted to be associated with Digitain. This is indeed a great platform for us to showcase our skills, expertise and challenge our limits. 

“This partnership will help us add great value to our services and also drive impact to our business at large.”