Global audience gears up for SBC Digital Summit opening day

The groundbreaking SBC Digital Summit gets underway on Monday 27 April, with operators, suppliers, affiliates and sports clubs from around the world flocking to take part in the betting and gaming industry’s first ever major virtual conference and exhibition.

The 10,000+ delegates include a huge contingent of key staff from more than 300 leading operators from markets in Europe, North America, Latin America, Africa and Asia.

They include bet365, GVC Holdings, William Hill, Flutter Entertainment, Betsson Group, Parimatch, Kindred Group, Danske Spil, Codere, Videoslots, Betfred, Stars Group, Roar Digital, FoxBet, Caesars Entertainment, DraftKings, Hard Rock International, Pinnacle, Betcris, Wplay, Apuesta Total, NairaBet, Sportingbet South Africa, Meridianbet, Hollywoodbets, 888 and AsianLogic.

Joining the operators at the five-day Summit, which runs until Friday 1 May, are the world’s leading digital marketers and affiliates, with Twitter, Microsoft, Google, Better Collective, Oddschecker, Catena Media, KaFe Rocks,, EasyOdds, Natural Intelligence, XLMedia, Onefootball, Inovatiq, Betting Gods, Game Lounge, Clever Advertising Group, Matching Visions, Blexr, Bojoko and among the confirmed attendees. 

The innovative event has also captured the attention of leading international sports teams such as Bayern Munich, San Francisco 49ers, New York Jets, LA Rams, Chicago Bears, Detroit Lions, Cleveland Indians, St Louis Blues, Florida Panthers, Minnesota Wild, Pittsburgh Steelers, Real Salt Lake, Espanyol, Alavés and Manchester City, to name just a few.

Attendees can look forward to seven high-level content tracks focused on Leadership in Betting, Leadership in Gaming, the LatAm Market, Lotteries, Payments, the US Market and Digital Marketing. More than 140 expert speakers are taking part in the conference, including CEOs of market leading operators and suppliers, all ready to share their experiences of coping with the Coronavirus-related downturn and ideas for bouncing back from it. 

When not attending conference sessions, making valuable new connections in the virtual networking lounge or taking part in the scheduled entertainment events, delegates will be able to see the latest innovations from leading betting, gaming and payments suppliers in the virtual exhibition

It features a host of major international companies, with 1xBet, BetConstruct, Sportradar, NetEnt, Scientific Games, IDnow, Digitain, EvenBet, Stats Perform, Golden Race, Limelight Networks, Pragmatic Play, Spinmatic and Amelco among those with stands.  

Rasmus Sojmark, CEO and founder of SBC, said: “From the day we started talking about the idea for a digital event, after being forced to postpone our physical events, we have received a hugely positive response from our partners. Fast forward to the eve of the SBC Digital Summit and the delegate list shows the extent to which this has captured the imagination of the industry, as leading operators, suppliers and affiliates from every major market in the world are represented.

“If you haven’t yet booked your pass for the Summit, there’s still time for you to join the rest of the industry at this innovative new style of event. Tickets can be purchased from the event website and, as all conference sessions will be available both live and as on-demand reruns, you can join us at any time during the five days and still enjoy a valuable event experience.”

Delegates who have already booked tickets, but have not yet completed their registration should do so as early as possible to avoid having to wait when the Summit opens at 08:30 UK / 09:30 CEST / 3:30am ET on 27 April, 45 minutes before the first keynote presentation from Sportradar CEO Carsten Koerl.  

For full details of the SBC Digital Summit, please visit: