A partnership between UK print and digital publisher Reach and online casino and bingo platform developer Jumpman Gaming has resulted in the relaunch of Mirror Bingo.
Mirror Bingo was originally launched in 2008 and, after previously working with Cashcade and Playtech, migrated to and relaunched on the Jumpman platform this week.
Players accessing the entity can utilise 90, 80 and 75-ball bingo games, with tickets from 1p and guaranteed prizes and jackpots up to £1m, as well as a slots suite of more than 600 titles.
Encompassing games such as Starburst, Fluffy Favourites, Reel King, Rainbow Riches, in addition to over 40 slots games “with jackpots in the thousands of pounds,” further offerings including roulette, blackjack, baccarat and live casino are also available.
David Morris, network manager at Jumpman Gaming, commented: “We are absolutely delighted to be working with Reach, one of Britain’s biggest, most successful newspaper groups! Just like us, they are dynamic and seize new opportunities in a constantly moving environment and have the customer at the heart of everything they do.
“We have launched three sites with them already – Star Wins, Express Wins and Mirror Bingo – with OK Bingo to follow shortly and we cannot wait to see what the future holds with this fantastic new relationship.”
This latest moves follows recent relaunches of the Star Wins and Express Wins entities, both of which had also previously closed two years ago.
Reach, which boasts an audience of over 45 million print and online readers, is to use its portfolio of newspapers and websites to promote products and generate awareness.
Mark O’Donnell, Reach’s head of betting and gaming, added: “Jumpman are a young, agile and very successful business in the gaming market, and their approach to player experience, enjoyment and loyalty really impressed us.
“We’re delighted to launch Mirror Bingo with them, and also bring back old favourites Star Wins and Express Wins. Just like the media brands, each has a distinct style and audience which means we can welcome players of ages and interests”