Malta-based online casino operator Casumo is seeking an enriched and diversified product after debuting a partnership with B2B marketing platform provider BlueRibbon Software.

Setting and aim of “taking gamification to the next level,” the link-up intends to strengthen customer longevity and boost the operator’s competitive edge in providing bespoke player experiences.

Together with BlueRibbon, Casumo now has the ability to leverage the platform’s data insights and back office to build a series of heightened experience for its players, enabling the company to further differentiate its offering, while remaining compliant across  regulated markets.  

“Partnering with BlueRibbon allows Casumo to further enrich and diversify its product,” stated Jacqui Gatt, director of gaming at Casumo. “We look forward to having the flexibility to build custom in-house jackpots that will integrate within our unique gamification layer, as well as our Reel Races tournaments, delivering a more robust, immersive experience for players.”

BlueRibbon supplies customisable tools to increase user engagement and drive sustainable loyalty, enabling operators to utilise jackpots in a bid to deliver an increased user experience while driving growth.

“Priding ourselves as industry disruptors, this strategic move for both ourselves and Casumo reinforces our shared passion for revolutionary gamification tools and enhanced customer engagement,” stated Amir Askarov, co-founder, and CEO of BlueRibbon Software

“Entering into such an esteemed partnership is testament to the strength of our capabilities as we endeavor to deliver on our promise of providing unique user experiences and content agnostic gaming solutions of the highest level.”