Online gaming operator Kindred Group has continued to make steps on its US expansion strategy after detailing the first stage of its multi-state access agreement inked with Caesars Entertainment earlier in the year.
In partnership with the casino operator’s Horseshoe Hammond property, Kindred is to add Indiana to its current online casino and sportsbook operations within New Jersey and Pennsylvania.
Kindred’s third state of operation within the country will be undertaken through its Unibet brand, which is to offer customers across the region an online sportsbook.
The group is to utilise Pala Interactive’s online gaming platform in the jurisdiction and will continue to use Kambi’s sports betting platform, as communicated at an earlier stage.
“We look forward to Unibet’s success in Indiana and the incremental revenue stream it will provide our sportsbook business,” said Christian Stuart, head of Caesars sports and online gaming. “Unibet’s launch comes at an exciting time for fans with the return of professional sports.”
Unveiled in February, the multi-state agreement is to afford Kindred access to both Indiana and Iowa, via the Vici Properties owned and Caesars operated Harrah’s Council Bluffs, with the potential for further jurisdictions to be added in the future, to operate online gaming and sports betting pending passage of applicable laws and gaining all necessary gaming licenses.
The agreements provided the group, under the Unibet brand, instant access to pursue licensing across the two over a ten-year period.
“After two very successful launches of the Unibet brand in the US, we are now excited to move forward with our agreement with Caesars Entertainment,” explained Manuel Stan, SVP of Kindred US.
“We look forward to introducing customers in Indiana to Unibet’s first-class online sportsbook to enjoy the great experience in a safe and secure environment. To be able to launch our product just in time for the NHL and NBA season restart is very exciting. Indiana also represents Kindred’s first step into the Midwest, and we are expecting other states in the region to follow shortly.
“This announcement follows our group strategy, establishing a presence in what will most likely become the world’s largest gambling market. We merge a local focus with global expertise wherever we operate.”