The Hero Caribbean Premier League has confirmed Asian operator Fun88 as its official partner for its new 2020 season, the first elite T20 tournament since the COVID-19 disruption.
As part of the partnership, Fun88 will work with the CPL to ‘bring cricket enthusiasts closer to the action than ever before’. One of the ‘significant’ features of the collaboration is to create new content for its fans alongside ‘spicing up’ the championship with a competition that will give fans the chance to win the ‘prize of a lifetime’.
Jamie Stewart, commercial director of the CPL, stated: “It’s a great pleasure to welcome Fun88 as Hero CPL partners. With these great sites, fans around the world can ramp up the excitement levels and have opportunities to win big.”
The month-long T20 cricket tournament, which takes place from August 18 to September 20, will provide an opportunity for millions of viewers to create a deeper engagement in sports.
A Fun88 spokesperson added: “We are delighted to partner with the Caribbean Premier League which shares the same ethos as Fun88. We believe in collaborating and promoting sports leagues across all formats and geographies, and this partnership will deliver that message across the world.
“Cricket is a well-loved sport in many of our target markets and we hope that we will elevate and cement our presence in these markets via this long-term association. We are certain that some thrilling matches during this league will keep the fans engaged, both pre-game and in-play.”
At the end of June, Fun88 announced an extension of its ongoing partnership with Newcastle United, ensuring that the betting and gaming operator remains as the club’s primary partner after a new long-term commercial agreement was reached.