Online casino content developer NetEnt has made its debut in the Lithuanian market after taking its live casino suite live via Betsafe, following a series of portfolio enhancements.

Striving to strengthen its footprint across European regulated markets, Lithuanian players with Betsafe can now access the supplier’s entire portfolio of live casino games as well as a tailor-made branded auto roulette studio.

Furthermore, the collaboration also sees NetEnt become the sole live casino provider with Betsafe for and eight week period, with games only being available via the Betsson brand.

Kaido Ulejev, commercial director of the CEECA at Betsafe, said of the link-up: “We’re delighted to be the first operator in Lithuania to launch NetEnt Live’s content and expect their games will be a big success with our players. With the recent additions and upgrades to their portfolio, the company is at the top of the market and we look forward to seeing how its live casino offering progresses.”

NetEnt’s live portfolio has recently undergone what the firm states is a “major revamp,” with a series of enhancements to the player experience, including upgrades to the user interface and navigation to make for a more intuitive design. 

The firm has also bolstered its offering with new additions such as Auto Roulette Studio and Perfect Blackjack, which are also among the titles now available to Betsafe players in Lithuania. 

“We have worked tirelessly over the last year to transform the live casino player experience and it is great to see our efforts pay off with new partner launches and market entries such as our integration with Betsafe,” added Andres Rengifo, director of NetEnt Live

“Betsafe is a major brand in the Lithuania and we value our relationship and co-operation with them. We have high expectations for the market and couldn’t find a better operator to enter the market with.”