The Mill Adventure and Casinobud debut syndicate social casino concept

White-label and gaming platform provider The Mill Adventure and Casinobud have expressed delight at launching what is lauded as a “groundbreaking new social casino concept”.

Boasting being the “first online syndicate betting feature for video slot and live casino products,” debuted in Finland in July, with further European jurisdictions subsequently following suit.

The entity gives players a social gaming experience that allows them to play casino games together in group sessions, pooling their money to aim for collaborative wins.

Dario Arruda, The Mill Adventure co-founder and CEO, hailed the offering as a game changing product: “Casino players have been craving that social interaction, and Casinobud offers them exactly that,” he says. “I definitely believe this industry first product has a huge future in the casino vertical, and can’t wait to see how it evolves over time. 

“Together with Casinobud, I believe we have created something new and unique here, while making sure it’s done in the right way. 

“Our mission at The Mill Adventure is to provide world-class and innovative igaming platforms, solutions and services that allow companies, from startups to top-tier brands, to remain relevant to their players. We’re doing this by inventing new concepts, operating with an expert team and improving efficiency in all sectors.

“Casinobud is a fantastic example of our commitment to this mission, and I’m thrilled to showcase this cutting-edge concept as part of our ever-growing portfolio of innovations.”

The offering allows players to play with either a group of friends or other Casinobud players online, with one member taking charge as captain and others able to follow the progress, chat and interact. Sessions can also be streamed live via Twitch, allowing non-users of Casinobud to tune in and watch. 

Fredrik Sehlstedt, Casinobud CEO, said that he was excited to finally see the idea come to life: “The concept itself has existed in other verticals within gaming like sports betting and lottery for some time, both in physical shops and online to a certain extent, but it has not yet been made available for all product verticals such as online casino.

“This is a very exciting moment for us and the cooperation we have had with The Mill Adventure, from the planning stage to execution, has exceeded our expectations.

“The strong technical experience and knowledge from The Mill Adventure, and our product vision, was a perfect and essential match to reach the mutual goal for this exciting, yet challenging feature to become a reality.

“What we have launched is just the tip of the iceberg. Together, we are exploring new features, as well as new market opportunities. We have some very exciting times ahead of us and expect to make a big impact on the online casino industry.”