1X2 Network’s Branded Megaways lands in Italy via Betsson’s StarCasinò

1X2 Network has become the first developer to launch a Megaways title exclusively branded to an operator in the Italian market via operator partner Betsson Group and its StarCasinò brand.

The concept developed by Iron Dog Studio, a subsidiary of the game developer and content aggregator, allows operators to create and launch their own Megaways slots that have been customised to capture the look, feel and identity of their brand.

Pietro Lechiara, managing director at StarCasinò, said: “We are delighted to deliver to our customers another branded game that further strengthens our position as a leading online casino brand in Italy who always offer exclusive experiences. Megaways has been a game changer, and to be able to offer our players a Megaways slot that captures our brand is great.

“The Iron Dog Studio and 1X2 Network teams have once again proved to be among the best in the business, taking us from concept and design to development and launch in less than two weeks. What a feat and, most importantly, what a game.”

As a result of the extended collaboration players at StarCasinò will be the first in Italy to be able to access a Branded Megaways title, with the game said to encompass unique branding elements that are synonymous with the casino.

“1X2 have been fantastic to work with on such an exciting and inventive project,” stated Ciara Nic Liam, director of product at Betsson Group

“Having released 3 versions of the game on our other European brands, Betsafe, Betsson and CasinoEuro, we are already seeing great results, and we are excited to see that also in the Italian market with StarCasinò.”

Following its debut in August, Branded Megaways have launched with 14 operators, with a further 21 debuts said to be imminent. 1X2 Network says that the slots have been generating “incredible stats across all KPIs”.

Kevin Reid, chief commercial officer at 1X2 Network, explained: “We are beyond delighted to be the first developer to launch a customised Megaways slot with operator Branding in the Italian market with Betssons popular StarCasinò.

“The Megaways revolution shows no signs of slowing down and we are here to help operators such as Betsson leverage the huge popularity of Megaways slots in many jurisdictions while also being able to offer their players a game that is unique and exclusive to them.”