Online casino content developer NetEnt has sealed further growth across regulated US jurisdictions after linking-up with igaming and sports betting operator BetMGM.
The MGM Resorts International and GVC Holdings joint venture recently added igaming to its ongoing partnership with The Greenbrier in West Virginia, after the Mountain State opened up its virtual doors to online casino on July 15.
Matthew Sunderland, VP of gaming at BetMGM, commented: “We have already seen great success with NetEnt content in New Jersey. Their team really understand what appeals to gaming customers and I am positive this will serve as a major advantage as we strengthen our existing casino offering in West Virginia.”
Representing NetEnt’s first steps into the Mountain State, it follows the firm recently receiving a temporary licence from the regulatory authorities within the region.
The agreement follows a strong period of growth for NetEnt in the US, after recently reporting triple-digit increases in quarterly gross gaming revenue in both Pennsylvania and New Jersey.
“BetMGM’s rapid success in the US has been impressive and shows no signs of slowing down, making this a significant deal for our company as we continue to expand across the country,” says Brian Kraft, NetEnt vice president commercial of Americas.
“Thanks to the strong performance of our games locally, the US is now a major revenue driver for NetEnt and we look forward to working with BetMGM to accelerate growth of both our businesses.”
Adding its casino product to its agreement with The Greenbrier last month, the operator, which confirmed a sports betting launch alongside the facility in January, went live with a selection of slots, table games and progressives.
BetMGM Casino initially launched with 30 games ranging from blackjack and roulette to a host of slots, as well as what it lauded as “West Virginia’s only online progressive jackpot-linked games”.