Rivers Casino Pittsburgh and BetRivers.com, operated by Rush Street Interactive, have secured a partnership with five-time Stanley Cup champions the Pittsburgh Penguins to become ‘Official Casino’ and ‘Official Sportsbook’ of the NHL franchise.
The link-up includes the development of a BetRivers sportsbook-style lounge at the PPG Paints Arena, which will feature two rows of luxury seating where sports fans will be able to watch the Penguins games live.
Furthermore, the space will also include a bar with seating and club chairs as well as multiple live-action screens, and is designed to have the same vibe as the sportsbook at the land-based gaming facility.
“This is an exciting extension of our longstanding relationship with Rivers,” said David Morehouse, president and CEO of the Penguins. “The BetRivers Lounge is one of a number of projects we are undertaking at PPG Paints Arena to provide an enhanced and safe fan experience in a post-COVID environment.”
Furthermore, The agreement also forges an exclusive marketing partnership that includes Rivers Casino and BetRivers branding and advertising inside the arena.
“Rivers Casino Pittsburgh’s proud partnership with the Penguins dates back to our grand opening. Besides ongoing promotions, we partnered with the Lemieux Foundation when table games debuted in 2010, and last year, when we launched the expanded BetRivers Sportsbook, Iceburgh was right by my side,” said Bill Keena, general manager of Rivers Casino Pittsburgh.
“The new BetRivers Lounge at PPG Paints Arena takes this longstanding relationship to a whole new level – literally.”
Rush Street Interactive was the first online gaming company to launch online sports wagering in Pennsylvania, and also boasts online sportsbooks in Illinois, New Jersey, Indiana and Colorado.
“Pittsburgh is a hockey town and the Penguins have a rich history of success, winning the Stanley Cup on five occasions, most recently with their back-to-back cups in 2016 and 2017,” said Mattias Stetz, chief operating officer of Rush Street Interactive, the operator of BetRivers.com.
“As two organisations that share a commitment to excellence in providing sports fans with unparalleled experiences, BetRivers.com is proud to be the exclusive sportsbook of this winning franchise and the pride of Pittsburgh.”