DraftKings is to debut its branded sportsbook at the Mardi Gras Casino in Black Hawk, Colorado, tomorrow (September 25) as the firm also rolls-out a partnership with the Colorado Rockies.
Under the terms of the latter agreement, the Boston headquartered firm has become ‘Official Daily Fantasy Operator’ of the side, as well as becoming the MLB franchise’s first ‘Official Sports Betting Operator’.
“We are proud to grow our presence in Colorado both in announcing our latest deal with the Rockies and also look forward to soon officially opening the doors to our newest retail sportsbook at Mardi Gras Casino and Resort,” explained Matt Kalish, co-founder and president of DraftKings North America.
“In the short span since launching our top-rated mobile sportsbook app in Colorado this past May, Coloradans have proven to be among our most engaged customers, which makes our deepened connection to the state through these collaborations all the more exciting.”
In addition to in-stadium branding rights, DraftKings is also receiving a license to utilise Rockies trademarks and logos, with the pair also set to collaborate to develop a digital content series featuring Rockies’ player appearances, along with podcasts, live videos and more.
“All of us at the Colorado Rockies are thrilled to take this exciting next step in our longstanding relationship with DraftKings,” noted Walker Monfort, Rockies’ cice president of corporate partnerships.
“Expanding on our current deal for daily fantasy sports will only enhance what we’ve built with DraftKings up to this point. Tying our brand to an early industry leader in the new frontier of legalised sports betting will be a great new endeavour for both parties.”
Furthermore, the DraftKings Sportsbook at the Mardi Gras Casino is to also debut, following an agreement inked in July which saw a temporary sports betting venue become accessible.
The retail sportsbook in the Twin River property is set to be equipped with more than 40 televisions, large video boards dedicated to displaying odds, several self-service betting kiosks and a full-service American sports bar and restaurant.
“The new DraftKings retail sportsbook location is the perfect addition to their mobile betting access we launched earlier this summer,” added George Papanier, president and CEO of Twin River Worldwide Holdings.
“The space has over 40 large TVs and multiple odds boards, a large full-service bar with 22 seats, a VIP area, and a great new menu featuring American pub-style fare with a Colorado twist, including our famous short rib stacker with house-made chips, an artisan BLT with a poached egg, and carnitas tacos. There is nothing like it in Black Hawk and we are excited to become Colorado’s new home for all sports.”