4ThePlayer looks to the US after closing seven-figure funding round

London-based gaming software supplier 4ThePlayer has cast its sights towards the US after closing a funding round from private industry individuals.

The firm, founded in July 2018 by Andrew Porter, Chris Ash, Thomas Scalzilli and Henry McLean, asserts that the move ensures that 4ThePlayer will remain independent.

The seven figure sum was raised from the founders and a small group of industry individuals including: Daniel Burns an M&A specialist, Gil Rotem former group director of gaming strategy at Bet365, Ian Chuter former COO of Ladbrokes Coral, Quentin Stott CEO of Reflex Gaming, and Steve Schrier former CCO at Scientific Gaming Digital.

“We are delighted we have completed this investment; we are continually creating exciting game concepts and the funding will allow us to bring them all to fruition over the next few years,” Porter, founder and CEO of 4ThePlayer, noted. 

“Plus we will double down on our operator and player focused engagement. We can’t wait to show you our latest innovations.”

To date, 4ThePlayer has released seven games, including 9k Yeti and 6 Wild Sharks, which claimed a SlotBeats Slot of the Week accolade in August 2020, as well as two crypto gaming-inspired titles, 100 Bit Dice and 1000X BUSTA. Their latest game 123 BOOM! featuring record breaking explosive wins was recently released via Relax Silver Bullet.

Furthermore, the firm has also introduced its ‘Big Reel Portrait Mode,’ which aims to better utilise the screen in mobile portrait play, as well as its ‘slot balance infographic’ that strives to assist players in making an informed game choice. 

Ash, co-founder and business development director of 4ThePlayer, elaborated on the group’s US aspirations: “We are extremely excited that such a talented and experienced group of individuals have joined us on the 4ThePlayer journey. 

“We look forward to drawing on their expertise and input as we take the business forward. 2021 is going to be an exciting year for 4ThePlayer as we look to expand into the US.”