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Casino and sportsbook platform provider Soft2Bet has promised “a varied and immersive range of casino and sportsbook options” after launching its latest brand, Betinia.

Players visiting the Malta Gaming Authority licensed site are immersed in five different cities, each with its own distinct sporting arenas. After reaching all the arenas in a particular city, users obtain its unique bonus and travel to the next one.

Coins are earned by betting on Betinia’s array of thrilling casino games and sportsbook options, as well as unlocking its achievements by winning weekly challenges or interactive tournaments.

Ivan Piorischin, product owner at Soft2Bet, said: “We are delighted to release the gamification-packed Betinia, which offers bettors a varied and immersive range of casino and sportsbook options within an exciting cross-boarder adventure.

“The product caps a hugely successful year here at Soft2Bet, with a large and growing number of customers across the globe now benefiting from our world class offering.” 

The platform provider continued to expand its global footprint throughout 2020, having been awarded an SGA licence in addition to its MGA and Curacao licences, as well as opening new offices in Lisbon and Belgrade.

Betinia is Soft2Bet’s most recent addition to its 30+ operator portfolio, as the company prepares to unveil a new flagship sportsbook after its gamified casino Wazamba triumphed at the SBC Awards last month.

Ramping up the entertainment factor amid an intense media spotlight was praised as a crucial component to success during 2020 by Uri Poliavich, co-founder and CBDO at Soft2Bet.

After building upon continued success since first debuting two years ago, Poliavich said of Wazamba being gaining the Innovation in Casino & Gaming Entertainment gong: “Since launching back in 2018, the award-winning casino Wazamba has gone from strength to strength.

“Gamification was the basis on which it was built, and having added an array of innovative features in the period since, it’s fantastic to see the team’s fine work rewarded with a prestigious SBC award.”