Online gaming operator NetBet has entered a collaboration with B2B marketing provider BlueRibbon to integrate the firm’s gamification solutions across its digital B2C gaming assets.
Via the partnership, NetBet will be able to create personalised jackpot campaigns tied to any of the hundreds of gaming titles the operator offers regardless of which company supplied that content.
BlueRibbon’s customised jackpots are specifically designed to help operators further gamify the player experience, and are designed to increase player engagement and loyalty.
Dan Fischer, BlueRibbon CMO, explained: “We are thrilled to enter into this partnership with NetBet, a brand of choice for so many players around the world. We believe that our gamification solutions will create an irresistible sense of excitement for players while giving NetBet the distinct advantage of differentiating itself.”
NetBet, an igaming destination for players in regulated countries, including the UK, Romania, Greece, and Germany, says that the addition of BlueRibbon will enhance its company-wide objective of differentiation.
Claudia Georgevici, NetBet PR manager, added: “BlueRibbon is the kind of cutting-edge company we are always looking to partner with. We see that players love the excitement jackpots offer, and the ability for us to create our own jackpots, aligned with player behaviours, will be an excellent marketing and engagement tool for us.”
Earlier in the month, Bet Seven Online detailed the addition of the BlueRibbon gamification solution as “a significant component” of its SuperSeven brand, as the online casino prepares for launch during the first half of the year.
Representing Bet Seven Online’s first brand, SuperSeven also benefits from a link-up with GiG who will supply its platform, frontend development and managed services.