Google’s move to permit the download of online gaming apps in 15 more countries will aid the industry’s goal of ensuring a safe, regulated market for players, says Bragg Gaming Group.
From March 1, Google will broaden its Play Store gambling terms, allowing real money app downloads for the markets of Australia, Belgium, Canada, Colombia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain, Sweden and the USA.
Bragg Gaming, which includes Oryx Gaming as part of its stable and recently graduated to the Toronto Stock Exchange, states that Google’s “support of the online gaming industry is an exciting development”.
The group recently documented its intentions to achieve significant growth across Canada and the US, two region’s included as part Google’s broadened policy, following the completion of a number of strategic objectives. Bragg revealed that it is in the process of applying for B2B supplier licenses in the US.
“Google’s support of the online gaming industry is an exciting development for players everywhere,” Adam Arviv, CEO of Bragg Gaming, said of the development.
“Access to gaming is opening up around the world and Google is just one of the many organisations and jurisdictions that are evolving to support increased access. This will also assist in the gaming industry’s goal of ensuring a safe, regulated market for today’s players.”
Coinciding with the announcement, Google warns that apps will be directly removed if their offers exceed the scope of the gambling licence. Moreover, all apps must be registered as ‘Adult Content’ and clearly display user information on responsible gambling prior to user download.
Since 2017, Google has allowed its Play Store platform to process unrestricted real money app downloads for the markets of the United Kingdom, France and Ireland, whilst allowing Brazilian users to download state-licensed lottery and horseracing wagering apps.