Europe, EU

Playson is continuing “to go from strength to strength in Europe and beyond,” as the igaming software developer rolls-out a content deal with Belarusian online casino operator GrandCasino.

Under the terms of the agreement, a range of Playson games will go live with the online casino, including two of the group’s Timeless Fruit Slots portfolio, 5 Super Sevens & Fruits: 6 reels as well as Diamond Wins: Hold and Win.

Furthermore, the link-up also includes Playson’s suite of integration-free engagement tools, which have been designed to significantly increase player retention, such as network jackpots, feature trigger and free spins.

Rafael Davtian, CMO at GrandCasino Belarus, said of the partnership: “We’re thrilled to be teaming up with Playson, a highly innovative content developer with a consistent record of success in an impressively wide variety of markets. 

“The world class selection of entertainment options on our site grows stronger by the day, and partnerships with dynamic providers such as Playson are integral to that improvement.” 

This latest agreement sees Playson further boost its European customer reach, having signed a number of operator partnerships across the continent and beyond over the course of 2020. 

“We’ve continued to go from strength to strength in Europe and beyond this year, and partnerships with exciting operators such as GrandCasino Belarus have been key to that success,” noted Blanka Homor, sales director at Playson.

“With a plethora of advanced engagement tools, and a hugely entertaining set of games alongside, we feel confident that our offering will be warmly received by our new partner and its players.”