Under the terms of the partnership, the Gauselmann-owned operator has access to the Oryx Hub which includes more than 10,000 games from over 100 suppliers, as well as content from the firm’s exclusive RGS partners Gamomat, Kalamba Games, Givme Games, Golden Hero, CandleBets, Peter & Sons and Arcadem.
The operator will also use the group’s data platform to analyse product performance, perform targeted marketing campaigns and offer player engagement tools, such as free rounds, leaderboards, tournaments and achievements that have been designed to increase player retention and player values.
Nenad Aleksic, head of IT at MerkurXtip, commented on the collaboration: “By partnering with Oryx we are now able to offer our customers a substantial library of top-notch gaming content via a single integration.
“Oryx’s gaming content has gained a strong following in Serbia and beyond and we are thrilled to have added it to our online casino and enhance our offering.”
This latest agreement follows a string of partnership inked by Oryx in the market, following the likes of Balkan Bet, Olimp, Meridian Bet, Maxbet, Top Bet, Admiral Bet and Mozzart Bet.
Oryx Gaming states that “the regulated online gambling market in Serbia has been growing at a rapid pace,” with online GGR increasing from €16m in 2016 to €96m in 2019.
Matevž Mazij, managing director of Oryx Gaming, said: “Taking our products live with yet another operator partner in Serbia is a great testament to the success and popularity of our content in the country.
“We are going from strength to strength in the market and through this deal with MerkurXtip we will further bolster our existence in Serbia and extend the reach of our premium products.”