Pariplay expands Ignite development programme via Spiffbet link-up

Aspire Global’s online casino games provider Pariplay has inked a collaboration with Spiffbet regarding the distribution and development of igaming titles.

The partnership will enable Spiffbet to boost the production of its portfolio of casino games, as well as reaching out through the Pariplay geographic distribution network.

Henrik Svensson, CEO of Spiffbet, explained: “This is a great opportunity for Spiffbet to expand our existing partnership with Aspire Global and to increase our distribution capacity for Spiffbet’s casino games. Pariplay’s strong position in Europe and increased presence in regulated markets such as the US give us access to new markets. 

“We are impressed with how Pariplay’s Ignite development has supported numerous independent game studios to develop their products, so we have confidence that our partnership with Pariplay will improve our offering.”

Furthermore, Spiffbet will also join the Pariplay Ignite development programme, which debuted in 2016, as the firm looks to take its “offering to the next level”.

The programme’s first customer was Skillzzgaming, which was soon followed by other independent game studios in need of the service offering, including Playlogics and Jade Rabbit Studio most recently.

As an Ignite partner Spiffbet will benefit from the groups infrastructure and global reach, with a prime target of accelerating into numerous global gaming markets.

Adrian Bailey, managing director of Pariplay, added: “We’re extremely happy to onboard Spiffbet as we continue to expand our Ignite development programme. Seeing them choose Ignite to support with the development and distribution of their unique content just goes to show the perceived value our product has for players in the industry. 

“I am convinced that Spiffbet’s games will be able to grow as an integral part of our offering and develop further towards becoming a top-tier game developer through a partnership that goes beyond a traditional sales agreement.”

Last month, Spiffbet added to its roster of online casino brands, after inking an agreement with Livelounge, a company registered in the British Virgin Islands, to acquire the online casinos Sir Jackpot and Live Lounge for a maximum of SEK 2.5m (£220,000).