SBC Digital Latinoamérica to share insights on multiple local markets

The SBC Digital Latinoamérica conference and exhibition is set to feature a speaker line-up of 60 senior executives and specialists with unrivalled experience in the betting, casino and lottery markets across the region. 

The agenda for the event on March 2-3, 2021, will examine the key issues shaping the growth of the industry in Brazil and Argentina, regulatory progress in multiple territories in the region, advertising strategies for newly-regulated markets, the transition of lotteries into digital businesses, and how to tailor products to local audiences.   

In order to deliver much-needed information on the opportunities opening up for the industry in the region and ideas for how to tackle the challenges in those emerging markets, organisers have curated a roster of high-level experts from operators, regulators, law firms, specialist gaming marketing agencies, and professional sports. 

The executives from major regional operators include JD Duarte (CEO, Betcris), Gonzalo Perez (CEO Apuesta Total), Lenin Castillo (online COO, Logrand Entertainment Group), and Eliseo Gracia Martinez (COO, Enjoy). They will be joined by senior representatives from international businesses operating in Latin America, including Dmitry Belianin (CMO, ‎Parimatch International), Juan José Mantese (managing partner & head of LatAm, Meridianbet), and Arthur Silva (head of sports operations, 

Esmeralda Britton Gonzalez (president, Junta de Proteccion Social), David Mora Gómez (manager, Lotería de Medellín), and Luis Ayestarán (consultant & former president, Loteria de Rio Negro) are among the speakers ready to provide insights on the digitisation of the region’s lotteries and how they has been affected by the growth of online betting.

In order to unpick the complex and ever-evolving regulatory picture in countries such as Brazil, Argentina, Peru and Puerto Rico, a host of gaming industry legal experts will contribute to sessions throughout the event. They include Tomás García Botta (partner, MF Estudio), Magnho José Santos de Souza (president, Instituto Brasileño de Juego Legal), Francisco Leiva (consultant & former Chilean gambling regulator), Neil Montgomery (founder & director, Montgomery & Associados), and Alfredo Lazcano (chair, Lazcano Sámano).

The world of professional football is represented by Graciela Garay (ethics and compliance officer, CONMEBOL), Julio Lansac (integrity officer, CONMEBOL), and Pedro Melo (CCO, Atlético Mineiro), while delegates can learn more about the increasingly popular esports sector from David Fica (CEO, Azules Esports) and Diego Foresi (CEO, Infinity Esports).

The line-up also includes a selection of regional marketing experts, including Max De Muro (managing director – Latam, bwise Media), Juan Ignacio Juanena (founder, iGaming Latam Consulting), Alvaro Quiros (country manager – LatAm, Oddspedia), and Patrick O’Neill (co-founder, Sherlock Communications).

Rasmus Sojmark, CEO & founder of SBC, said: “There is huge interest in the potential of the betting and gaming industry in Latin America, but it is often difficult for companies keen to expand their presence or launch in the region to find accurate information and on-the-ground insights about the individual markets there.

“The SBC Digital Latinoamérica speakers have vast combined experience of working in markets across the region, so are ideally placed to deliver practical advice about the challenges operators, affiliates and suppliers are likely to face, as well as realistic assessments of the opportunities that will arise from the spread of regulation.”

In addition to the conference, attendees can see the latest innovations from some of the world’s leading suppliers in the event’s interactive product display area, and connect with fellow delegates to talk business during the programme of networking roundtables. 

For further information about the event and to register for free, please visit the official SBC Digital Latinoamérica website.