Pragmatic Play has named former Rank Digital head of gaming product, Bhotesh Maheshwari, as its new vice president of commercial strategy and operations.
Coming as the group looks to cement its position across regulated markets, core responsibilities will include overseeing commercial operations and building closer product partnerships with operators across Europe while expanding the firm’s footprint in newly regulated territories across the globe.
Furthermore, the 39-year-old will also head Pragmatic Play’s Gibraltar office, which serves UK, German, Spanish and Portuguese operators.
Julian Jarvis, CEO at Pragmatic Play, said: “We are thrilled to have Bhotesh join us, and look forward to his impressive industry experience benefiting our growing team.
“The projects he has previously been involved with and the impact they have had on development in his previous roles bode very well for his future with us.”
Maheshwari boasts a 15-year gaming industry career; starting out as a retail manager for William Hill in 2006 before gaining further experience across land-based and online gaming at Inspired Gaming, Betfair and Rank Group, where he headed casino revenue and product development for online brands Grosvenorcasinos.com and Meccabingo.com.
Maheshwari added: “I look forward to working closely with the founders and management team at Pragmatic Play which has established itself as a leading multi-product provider in our industry in a very short time.
“We have hugely exciting expansion plans within regulated regions and new product verticals and it’s fantastic to be embarking on this next phase of growth for the company.”